just read an interesting interview with Amandzeba Nat Brew, a veteran Ghanaian Highlife musician, where he discussed the challenges Ghanaian music faces in reaching a wider audience beyond its borders.
According to Amandzeba, there was a time when Ghanaian musicians were widely popular in Nigeria and parts of Central Africa.
However, he noted that the situation has changed, with Ghanaian artists now attempting to emulate Nigerian styles rather than staying true to their unique Ghanaian identity.
Amandzeba pointed out that in the past, Ghanaian musicians had a strong presence in eastern Nigeria, and even in Central Africa.
He questioned why Ghanaian artists are no longer making the same impact in these regions. In his opinion, the shift has occurred because Ghanaian musicians are now trying to imitate Nigerian music, whereas in the past, they were celebrated for their Ghanaian identity.
One example Amandzeba cited was the song “Amoulanga” by Magic System, which became a hit despite its obscure meaning.
He emphasized that language is not a barrier to musical success, and that the simplicity and relatability of the music are what truly matter.
Amandzeba stressed that a song doesn’t need complex arrangements to resonate with audiences; rather, it’s the catchiness and relatability that make it successful. Overall, Amandzeba’s insights shed light on the evolving dynamics of Ghanaian music and its struggle to transcend borders, offering valuable perspectives on the industry’s contemporary challenges.
Story by Obaapa Janee
