Speaking to the press after the successful launch of his thought-provoking book, The Media in Bed With Society, educationist Nana Osei Piesie Anto delivered a passionate and insightful reflection on the critical yet underappreciated role of the media in national development.
With a calm but resolute tone, Anto emphasized that while the media remains a powerful force in shaping public opinion and driving societal progress, the same level of recognition is not extended to those working within the industry. According to him, the imbalance between impact and reward continues to be a pressing concern.
“Media work impacts society in countless ways,” he stated, “but unfortunately, this does not reflect in the salaries, remuneration, and welfare of practitioners.”
He went on to highlight the far-reaching influence of the media, describing it as the backbone of information dissemination in every sphere of life. From education and travel to governance and community life, the media serves as the primary channel through which people stay informed and connected.
“In education, in travel, and in virtually every aspect of life, it is the media that carries information to the public,” he explained. “If we do not speak on behalf of the media and acknowledge how helpful they are to society, then we are failing to recognize a very important institution.”
Anto also pointed out the cultural and social significance of media content, noting how it supports diverse aspects of daily living. He referenced how media platforms broadcast funeral announcements, Friday prayers for Muslim communities, and church services, reinforcing their role as both informational and cultural pillars.
Despite these contributions, he expressed concern over the limited support given to media professionals. He argued that improving salary structures and welfare conditions is not merely an industry issue but a national priority that directly affects development.
“If we truly want to achieve greater progress as a country, then we must support the media landscape and improve their conditions of service,” he urged. “When their welfare is enhanced, it will reflect positively in their lives and, ultimately, in the quality of work they produce.”
His book, he noted, outlines several practical and well-reasoned proposals aimed at strengthening the media sector. These recommendations target a broad spectrum of stakeholders, including media owners, practitioners, writers, publishers, and government institutions.
Anto further stressed that the media plays a central role in amplifying government activities and national events. From covering political campaigns and rallies to reporting on policies and development projects, the media ensures that citizens remain informed and engaged.
“Everything the government does is carried by the media,” he said. “If we do not support them, how will they effectively cover our campaigns, our rallies, and other important national activities?”
As the conversation with the press concluded, Anto reiterated his central message: a thriving media industry is essential for a thriving society. His call was clear and urgent—greater recognition, better remuneration, and sustained support for the individuals who dedicate their lives to informing and educating the public.
The Media in Bed With Society, he believes, will spark meaningful dialogue and inspire action toward building a stronger, more supportive media environment for all.
Story by Freedom Etsey Lavoe/ahotoronline.com