Captain Planet has offered free advice to his little brothers in the music industry, Black Sheriff and Kidi after they both appeared to promote telecom giant MTN at the just ended Ghana Music Awards with title sponsor Vodafone.
Black Sheriff, after his performance with his ‘Kwaku the Traveller’ hit song, Black Sherif left the stage in a yellow-painted tricycle amplifying the brand color of MTN.
A phone number subscribed to MTN was also boldly written on it.
KiDi, on the other hand, also gave a shout-out to MTN during his acceptance speech after he was crowned the Artists of the year.
The “Touch It” hit-maker is a product of a music reality show dubbed MTN Hit-maker, where he emerged as Season 4 winner in 2015. He found it prudent to pay respect to them which did not sit well with many people who understand brand competition.
These two instances compelled Captain Planet, a former member of the defunct 4×4 music group, to quickly send a note to the two young artists on his insight into the music industry.
According to the veteran musician, the telecommunication companies in the country are in secret competition with each other, hence promoting a rival on another’s platform is injudicious and should be avoided at all costs.
He wrote on Twitter: “The telcos are in secret competition with each other so my bro Kidi next time don’t thank MTN on Vodafone’s platform they don’t like that.
He wrote on Twitter: “The Telcos are in secret competition with each other so my bro Kidi next time don’t thank MTN on Vodafone’s platform they don’t like that.
“Black next time don’t wear yellow on Vodafone’s platform that’s their competitor’s color. Take this advice and thank me later. Congrats.”
Source:ghanaweb
