The battle for the New Artiste of the Year crown at the Telecel Ghana Music Awards is heating up, and what once looked like a comfortable win for Kojo Blak is suddenly becoming unpredictable.
Entertainment commentator Dan Lartey has sparked conversations online after sharing his thoughts on the competition, revealing that he would not be surprised if Adom Kiki pulls a major upset to win the prestigious category.
According to Dan Lartey, although Kojo Blak appeared to be the obvious favorite initially, the current momentum surrounding Adom Kiki’s campaign cannot be ignored.
“At first, I thought the New Artiste of the Year award was an easy win for Kojo Blak, but looking at how things are unfolding now, I honestly won’t be surprised if Adom Kiki pulls a shocker,” he stated.
The entertainment pundit highlighted Adom Kiki’s aggressive voting strategy, fan engagement, and consistent visibility as signs that his team is fully determined to capture the award.
From online campaigns to direct fan interaction and heavy mobilization efforts, Adom Kiki’s camp appears to be leaving no stone unturned. According to observers, this level of dedication is making the category one of the most talked-about competitions ahead of the awards night.
Fans on social media have also joined the debate, with many arguing that award schemes are no longer decided by popularity alone. Strategy, consistency, and fan activation now play a massive role in determining winners..
With tensions rising and fanbases becoming more active by the day, the New Artiste of the Year category is shaping up to be one of the most competitive moments of this year’s Telecel Ghana Music Awards.
As anticipation builds, music lovers across Ghana are eagerly waiting to see whether the expected favorite will maintain his lead or if Adom Kiki will deliver one of the biggest surprises of the night.