By Mandy Salma Yussif
Global K-pop star Jennie has made a highly anticipated return with her new summer single, “Less Than a Lover,” released alongside a visually captivating music video. The track marks another milestone in her flourishing solo career. The song and music video were released on July 24, with Jennie also contributing to the songwriting, composition, and direction of the video.
Blending confident vocals, nostalgic pop melodies, and striking visuals, the new release has been warmly received by fans worldwide, who have praised its refreshing sound and cinematic production.
The BLACKPINK member continues to strengthen her position as one of the music industry’s most influential artists, balancing her group activities with a successful solo career. Music critics say the latest single further showcases her artistic versatility as a singer, songwriter, and performer.
The single has already gained momentum across major streaming platforms and social media, where fans are sharing clips, dance challenges, and enthusiastic reactions to the music video.
With strong early reception and growing online buzz, “Less Than a Lover” is expected to perform well on music charts in the coming weeks, further cementing Jennie’s status as one of the world’s leading pop stars while building anticipation for her upcoming solo projects.