Accra, July 24 – Hollard Ghana has officially launched its new nationwide brand campaign, “We Cover You,” aimed at correcting public misconceptions about the company.
This will help reinforce Hollard’s identity as an insurance provider committed to protecting the lives, families, livelihoods, homes, businesses, other valuable assets and dreams of Ghanaians ahead of unforeseen events.
The campaign was unveiled at the Achimota Retail Centre in Accra on Friday, 24th July 2026.
Through the symbolic use of vibrant purple cloth representing care, protection, and security, the campaign demonstrates how Hollard provides financial protection and peace of mind at every stage of life.
Mr Daniel Boi Addo, the Managing Director of Hollard Insurance, described the campaign as one of its most significant strategic investments.
He said the “We Cover You” campaign was a bold initiative aimed at helping Ghanaians better understand the Hollard brand and the services it offers.
He explained that the “We Cover You” campaign is designed to make conversations around contributions, contracts and policies less technical and focus more on how insurance could protect people in their everyday lives.
Mr Daniel Boi Addo, the Managing Director of Hollard Insurance
“Hollard was committed to helping more Ghanaians create and secure a better future by protecting what matters most to them”, he stated.
He noted that many people had long associated the Hollard name with products such as fabric because of its similarity to other familiar names, making it important for the company to clearly distinguish itself as an insurer.
“We are taking advantage of this opportunity to explain exactly what we do so people can associate the Hollard brand with insurance,” he said.
According to him, Hollard aims to increase insurance awareness and expand access among underserved communities.
He encouraged more Ghanaians to purchase the “We Cover You” insurance because it protects homes, businesses, vehicles, families and livelihoods.
Madam Aviel Benni Derry, Acting Head of Marketing and Corporate Affairs at Hollard Ghana, said the campaign was developed after the company engaged customers, partners and the public to better understand their perception of the Hollard brand.
She said the campaign was specially designed to turn those assumptions into an opportunity to introduce Ghanaians to Hollard as an insurance company committed to protecting lives, families, homes and businesses.
According to her, the company decided to tell a human-centred story that begins with public assumptions before revealing Hollard’s true purpose.
Madam Derry explained that the campaign’s central creative symbol, cloth, was chosen because it universally represents warmth, comfort, care, dignity and protection.
“Throughout the campaign, cloth is shown embracing families, homes, vehicles and businesses to visually demonstrate the invisible promise of the “we cover you” insurance”, she said.
She expressed appreciation to Hollard’s leadership, staff, creative partners and collaborators whose commitment helped bring the campaign to life.
She urged audiences to look beyond the visuals and discover the true identity and purpose of the Hollard brand.
Ms Aviel Benni Derry, Acting Head of Marketing and Corporate Affairs at Hollard Ghana.
Dr Kingsley Kwesi Kwabahson, Chief Executive Officer of the Ghana Insurers Association (GIA), commended Hollard for taking an innovative approach to strengthening public understanding of insurance.
He said the campaign was aimed at making Hollard a household name in Ghana’s insurance industry.
“It is important for the company to clearly define its identity”, he said.
Dr Kwabahson said the responsibility of building insurance trust was a shared one, urging the media, industry players and policyholders to help communicate the value of insurance to the public.
He stressed that insurers must continue to honour legitimate claims promptly and policies must be as simple as possible to make consumers associate with exactly what it is that the policy gives.
Third from right is Dr Kingsley Kwesi Kwabahson and some staff of Hollard Insurance
STORY BY – FELIX KWETEY (AHOTOR FM 92.3)