Ghanaian gospel musician Obaaku Papapaa has highlighted the positive impact of social media on the music industry, saying it has created opportunities for musicians to promote their songs and reach wider audiences.
The musician shared her views when she appeared on Ahotor Mmre with Obaapa Janee on Ahotor FM to promote her song Hallelujah, which was released in November last year and, according to her, continues to make waves.
Obaaku Papapaa noted that social media has become an important platform for musicians to connect with listeners, share their work and increase the visibility of their music.
For gospel musicians in particular, digital platforms provide an additional avenue to spread their messages of faith, hope and encouragement beyond traditional radio and television promotion.
Her comments reflect the growing role of social media in music marketing, where artists can share music videos, short clips, live performances and promotional content to engage fans and attract new listeners.
Obaaku Papapaa also spoke about her musical journey, revealing that she began her career in Kumasi in 2009 before moving to Accra.
Her journey reflects the dedication required to build a career in Ghana’s competitive music industry, where artists must continually find ways to connect with audiences and keep their music relevant.
During the interview, she used the opportunity to promote Hallelujah, which remains an important part of her current promotional activities.
