Outspoken Ghanaian media personality, Afia Schwarzenegger, is once again at the center of social media buzz after a controversial statement she made in a trending video.
In the video, Afia boldly claimed that male artists in Ghana — whether secular or gospel — are struggling in the industry because they are not women who can use their bodies to sell their brand.
According to Afia, female artists often gain attention and commercial success faster, not necessarily because of their talent, but because they can capitalize on their physical appeal.
“If you’re a woman in this industry, you might find that certain opportunities come from your relationships with influential men, as they may support your music due to the advantages you can provide.”
Her comments have sparked heated debates online, with many questioning the fairness and depth of her analysis.
While some netizens agree with her take, citing the over-sexualization of women in entertainment as a marketing tool, others believe her words undermine the hard work and talent of both male and female musicians in Ghana.
While others argue that the music landscape is tough for everyone, and the struggles of male artists stem more from lack of support, poor structures, and limited investment rather than gender.
This isn’t the first time Afia Schwarzenegger has made headlines for her controversial takes, but this recent video has certainly reignited conversations around gender, branding, and survival in Ghana’s music industry.
Whether one agrees with her or not, one thing is certain — Afia knows how to get the nation talking.
Story by Obaapa Janee/ ahotoronline.com
