Ghana is elevating its rich shea butter heritage onto the global stage—and leading the mission is a familiar and influential face. Actress, TV personality, and entrepreneur Hamamat Montia has officially been named Ghana’s Global Shea Butter Ambassador.
The former beauty queen adds yet another prestigious title to her portfolio following her official unveiling at a ceremony held at the Ministry of Tourism, Culture & Creative Arts (MoTCCA) in Accra on Tuesday, February 10, 2026. During the event, she received a citation in recognition of her outstanding contributions to Ghana’s shea butter industry, cultural preservation, and women’s empowerment.
The ceremony brought together key dignitaries, cultural stakeholders, creatives, and media personalities, including the CEO of the Ghana Tourism Authority, Maame Efua Houadjeto, Abeiku Santana, playwright Latif Abubakar, Daddy Bosco, George Quaye, and other industry players.
Hamamat’s dedication to promoting Ghanaian shea butter has recently gained international recognition. A notable highlight was the viral visit by American social media streamer IShowSpeed to her Shea Butter Museum—an event that symbolized growing global interest in Ghanaian tradition, innovation, and entrepreneurship.
Her appointment underscores Ghana’s commitment to promoting one of its most treasured natural resources while celebrating the culture, stories, and hardworking communities behind it. As Global Shea Butter Ambassador, Hamamat will promote Ghanaian shea products worldwide, showcasing their premium quality, versatility, and deep cultural roots.
With her vibrant personality and strong connection to Ghanaian traditions, Hamamat is well-positioned to represent this iconic product. She expressed pride and excitement about the role, emphasizing her passion for taking Ghana’s shea legacy from local communities to international markets.
More than just a promotional role, this appointment represents a celebration of Ghanaian craftsmanship, heritage, and entrepreneurship. With Hamamat Montia at the forefront, the world will not only experience the luxurious benefits of Ghanaian shea butter but also gain greater appreciation for the women whose dedication sustains the industry.
From local communities in Ghana to global shelves, Hamamat Montia now stands as the face of a timeless tradition that has nurtured skin and empowered generations.