The Musicians Union of Ghana (MUSIGA), in collaboration with the Ghana Tourism Authority (GTA), has officially designated March 29th and 30th as Ghana Music Month, a significant addition to the ongoing Ghana Heritage Month celebrations. This initiative aims to spotlight and promote the rich and diverse music of Ghana, encouraging the nation to embrace and celebrate its unique sound.
Speaking on Ahotor FM Deputy CEO of Ghana Tourism Authority Abeiku Aggrey Santana stated that as part of this effort, MUSIGA and the GTA have called on radio and television stations across the country to dedicate 70 to 80 percent of their airtime during this period to playing Ghanaian music. The move is expected to highlight the artistry of local musicians, both past and present, while fostering a sense of pride in Ghanaian culture.
A Nationwide Appeal for Support
Speaking about the initiative, Abeiku Aggrey Santana emphasized the importance of community involvement in making Ghana Music Month a success. They appealed to individuals, businesses, churches, and organizations to support the effort by:
Incorporating Ghanaian music into their events and programs.
Partnering with local artists to showcase their talents.
Using their platforms to promote the celebration of Ghana’s musical heritage.
“We believe Ghana Music Month is not just for musicians; it’s for everyone,” said a spokesperson for MUSIGA. “Music is a core part of our identity as Ghanaians. It reflects who we are and where we come from. This initiative is about making sure we don’t just hear Ghanaian music but truly celebrate and support it.”
A Boost for Ghanaian Culture and Tourism
The Ghana Tourism Authority has thrown its full support behind the initiative, recognizing the potential of Ghanaian music to attract global attention and boost the local tourism industry. By aligning music with tourism, the authority aims to create a platform for international exposure while building a stronger appreciation for local art forms at home.
Officials have also urged media houses, influencers, and community leaders to help amplify the message of Ghana Music Month. “This is not just about music—it’s about preserving and promoting our heritage. Ghanaian music tells the story of our past, our struggles, our victories, and our hopes. Let’s share that story loudly and proudly,” they said.
A Call to Action
As Ghana Music Month approaches, MUSIGA and the GTA are encouraging everyone to get involved by sharing the celebration on social media, supporting local artists, and tuning into Ghanaian music. This initiative, they say, is a step toward solidifying Ghana’s reputation as a cultural powerhouse on the African continent and beyond.
“Let’s make March 29th and 30th unforgettable. Play Ghanaian music, dance to it, and share it with the world. Together, we can make this a celebration of who we are as Ghanaians,” the appeal concluded.
This collaboration is expected to not only elevate local music but also foster national pride and unity, making Ghana Music Month a standout feature of the Heritage Month celebrations.
Story by: Mercy Addai Turkson #ahotoronline.com
