In a significant milestone for Ghanaian football, Benjamin Asare, the highly regarded number one goalkeeper for both Accra Hearts of Oak and the Ghana national team, known as the Black Stars, has been officially unveiled as the leading brand ambassador for Rexona, a popular deodorant brand under Unilever in Ghana.
This partnership marks a major endorsement deal for the shot-stopper, reflecting his rising prominence both domestically in the Ghana Premier League and on the international stage with the national side.
Asare, who has established himself as a reliable and commanding presence in goal—earning praise for his clean sheets, reflexes, and leadership—joins the Rexona family in a move that aligns the brand with excellence, confidence, and performance under pressure, qualities he consistently demonstrates on the pitch.
The announcement, which surfaced prominently on February 1, 2026, comes amid recent collaborations between Unilever Ghana (through partners like Daddy Ash Limited) and Hearts of Oak, including donations of Rexona products to the team’s players and technical staff to support their league campaigns.
Recent events have included formal presentations to Asare ahead of key matches, such as the clash with Bechem United, where he was celebrated as now officially part of the Rexona lineup.
Details surrounding the contract, including its exact monetary value and duration, remain undisclosed, keeping the focus on the symbolic and promotional impact of the tie-up rather than the financial specifics.
This ambassadorship represents a breakthrough sponsorship for Asare, highlighting his growing marketability as one of Ghana’s top home-based talents and a key figure for the Black Stars heading into future competitions.