Emma Raducanu, the talented 2021 US Open champion who became the first British woman to win a Grand Slam singles title in decades, continues to solidify her status as the current British No. 1 while holding a world ranking of No. 25.
In a significant development for her career off the court, she has now signed a multi-year partnership with the Japanese apparel brand UNIQLO, marking her as their first major female tennis ambassador in what represents a high-profile shift in the sport’s sponsorship landscape.
This move comes shortly after the conclusion of her long-standing relationship with Nike, which had supported her since early in her professional journey but ended as her previous contract expired.
By joining UNIQLO, Raducanu follows a path previously taken by Roger Federer, whose own switch from Nike to the brand in 2018 helped establish UNIQLO as a serious player in premium tennis apparel through his enduring and highly visible long-term collaboration.
Reports indicate that the agreement is structured as a multi-year deal reportedly worth around $3.5 million per year in base compensation, not including additional performance-based bonuses, positioning it as one of the more substantial sponsorship arrangements in her career to date.
The partnership aligns closely with UNIQLO’s signature LifeWear philosophy, which places strong emphasis on functional excellence, timeless design, meaningful societal contributions, and the inspiration of future generations through quality and purpose-driven innovation.
In the official promotional imagery released alongside the announcement, Raducanu appears in a sleek, modern light-blue tennis dress that embodies the brand’s clean aesthetic and performance focus, highlighting both her athletic grace and the effortless style UNIQLO aims to promote on and off the court.
As a global brand ambassador, she will represent the company at tournaments worldwide, beginning with her debut in UNIQLO gear at the Indian Wells Open in March, while also championing initiatives that empower young athletes and reflect the brand’s broader commitment to positive impact.
This collaboration not only underscores Raducanu’s enduring marketability following her breakthrough Grand Slam success but also signals UNIQLO’s strategic push to expand its presence in women’s tennis.