According to Ghanaian musician s3fa, TikTok is gradually killing the Ghanaian music industry.
The ‘E Choke’ singer, says the app has been shifting people’s attention from quality music to some substandard songs. Even though he has benefited from TikTok content and promotion.
Most Ghanaians no longer appreciate good music. She details that most fans now patronize songs only when the songs come with a TikTok challenge or dance.
“Now, if you make music and you don’t add a challenge to it, or some sort of dance, or some vibe to it, everybody thinks that that means you are not doing music. This is not right. I think that Tiktok is killing the whole music industry right now,” S3fa said.
She added that “if you look at the music industry now, you don’t really hear the kind of quality music we used to hear before. We’re not feeling the type of vibe we used to have before…. This is because everybody thinks that if it doesn’t trend on TikTok, it is not music and that doesn’t make sense.”
Sefa’s comments came after the claims by one TikTok star, Asantwaa, that without TikTok, Ghanaian songs will only be heard by the musicians who compose them.
story by Obaapa Janee
