The Reds will wear Adidas brands as part of a multi-year deal – which will be a record for the club – as their Nike contract comes to an end this summer. Liverpool have not worn Adidas kits for 13 years after stints with Warrior, New Balance and Nike.
The length of the deal is not known but it is believed to be long term. Both Nike and Puma had been keen to land deals with the club. But it is Adidas, who have landed another major Premier League football brand.
Manchester United are believed to have extended their deal with the sports brand giant last year for another decade in a contract worth £900m.
Their new deal starts next year with a £15m increase on their previous contract, although they do have financial penalties if they don’t qualify for the Champions League.
It is not known if such clauses are included in Liverpool’s deal. Liverpool’s current deal with Nike was worth around £30m-a-year as a base figure but with certain percentages included on sales which routinely took it to around £50m.
The Reds moved to the US sports giant in 2020 – the summer they won the Premier League title – after the end of their New Balance contract.
Adidas currently make kits for United, Arsenal, Fulham, Nottingham Forest, Aston Villa and Newcastle United.
Nike’s other Premier League clubs are Chelsea, Tottenham Hotspur and Brighton and Hove Albion.
The loss of Liverpool – given its worldwide brand – will be a significant blow for Nike and a coup for Adidas, who are pushing for big name signings in the wake of losing the German national team kits to the American brand.
Story by: Ebenezer Osei Kofi Bimpong.
AhotorSports, X @osei_gedo
