Gyankroma Akufo-Addo, the Executive Secretary of the Creative Arts Agency, recently highlighted the need for Ghana to establish a unique music style that can garner international recognition.
During a stakeholder engagement with music industry leaders, she emphasized creating a distinct musical identity that resonates globally.
Acknowledging Ghana’s historical contribution to Highlife music, Gyankroma Akufo-Addo, daughter of Ghana’s President, noted that the nation currently lacks a specific, universally appealing music genre.
She stressed the significance of developing a sound that originates from Ghana, whether it’s Highlife or Hiplife, to establish a music identity that is universally acknowledged.
She further emphasized the challenge of identifying a distinct Ghanaian sound in the global music scene, expressing the need for the music industry to reach a point where audiences worldwide can readily recognize Ghana’s musical signature.
Additionally, in a related development, Ghana launched the PlayGhana project in December 2023 to boost the exposure of Ghanaian music on local radio stations.
This initiative aims to support homegrown talent by ensuring more airtime for Ghanaian artists, especially at a time when the local music industry is experiencing a downward trend.
Story by Obaapa Janee
