Ghanaian finest highlife musician, George Kwabena Adu is well known as Kwabena, Kwabena, says most artists lack professionalism, and that prevents them from reaching the heights they desire.
According to him, it’s unfortunate that most Ghanaian artists feel sensationalism will sell their brands, becoming a springboard for their careers. “I want to talk about professionalism more because I see it as one of the things most artists here lack. Professionalism in the sense that we feel sensationalism is what is going to sell our act but that’s unfortunate. Any artiste who thinks sensationalism is the key is not a true artist,” he said.
He believes in quality music and insists artists also need to believe in their work.
“You believe in your act and present your act in a manner which gets the audience to see you as an artist,” he indicated.
Many of them think they can only remain relevant by trending on social media, Kwabena Kwabena begs to differ. To him, the most important thing for artists to thrive “is to do something in terms of music, and people will enjoy and love you for your music.”
Kwabena Kwabena is out promoting his new single, ‘Fingers’. The song talks about sex as he puts it “in a fun way”, focusing on the journey from foreplay down to the act of sex.
story by Obaapa Janee
