Ghana’s online political discourse is increasingly shifting from partisan personalities and toward governance performance, policy outcomes, and accountability, according to the latest IMANI-PULSE Sentiment Analysis Report.
The May 2026 report by the think tank, which analysed 10,000 mentions across Facebook, X, TikTok, YouTube, podcasts, web sources, news feeds, and other digital platforms, found that citizens are placing greater emphasis on policy delivery, economic management, international engagement, and political preparedness when discussing national politics.
The analysis recorded an overall sentiment score of -0.01, indicating what the report describes as an almost perfectly neutral public mood.Explainer articles subscription
According to the report, policy-related discussions accounted for 78.2% of classified political conversations, making governance issues the dominant focus of online engagement.
“Rather than asking who they support, citizens appeared to be asking whether leaders can deliver, whether promises have been fulfilled, and whether competing political actors possess the credibility required to address future challenges,” the report said.
The findings showed that infrastructure delivery and accountability were among the most significant drivers of public engagement during the month.
Discussions surrounding economic credibility and accountability linked to Ghana’s engagement with the International Monetary Fund (IMF) also remained prominent.Ghana travel guide
The report further noted that foreign policy and international engagement emerged as the leading issue cluster during the second half of May, while conversations about opposition rebuilding and political preparedness increasingly influenced discussions about future elections.
IMANI-PULSE concluded that Ghana’s digital political space is becoming more issue-driven, with citizens focusing on leadership performance and governance outcomes rather than partisan loyalty.
The report said the trend reflects a growing public demand for accountability, effective economic management and the delivery of campaign promises as voters assess both governing and opposition political actors.