The recent nominations for the 2024 Billboard Music Awards have reignited discussions about gatekeeping within the Afrobeats genre. Notable Nigerian artists Rema, Burna Boy, Tems, and Asake, along with South African star Tyla, have been nominated for Best Afrobeats Act.
However, the nomination that has stirred controversy is that of German DJ Adam Port and American producer Stryv’s track “Move,” featuring Malachiii and Camila Cabello. Critics argue that this nomination raises concerns about the gentrification of Afrobeats, as the song lacks any Nigerian creative input. While it is recognized in the Afrobeats category, its sound leans more towards Amapiano and House, incorporating Afrobeats elements without proper representation from its roots.
Many believe that creating Afrobeats music without Nigerian involvement signals the beginning of gentrification, drawing parallels to the experiences of dancehall and reggae, where external artists have dominated Grammy categories.
Additionally, Tems stands as the only Nigerian nominee in the Best Afrobeats Song category, while Tyla has garnered three nominations with her singles “Truth or Dare,” “Water,” and “Jump” featuring Gunna and Skillibeng. Tyla’s ascent as Africa’s most successful artist in the US in 2024 has been notable, especially after she defiantly distanced herself from Afrobeats during the 2024 VMAs, instead identifying with Amapiano upon winning an Afrobeats award.
Though she later acknowledged Afrobeats in her acceptance speech at the 2024 EMAs, her earlier remarks have fueled further calls for vigilant gatekeeping within the genre. Prominent music journalist Joey Akan has been vocal about the need for gatekeeping, expressing concerns that Afrobeats may be losing its identity.
He cited Chris Brown’s “Sensational,” featuring Davido and Lojay, nominated for Best African Song Performance at the 67th Grammys, as an example of the increasing influence of foreign stakeholders in Afrobeats.
As opinions on gatekeeping continue to be divided, it is essential to recognize that the Billboard Music Awards are based on sales, highlighting the most commercially successful songs of the year. Overall, these developments reflect Nigeria’s struggles on the global music scene in 2024.
Story by Obaapa Janee
