The Musicians Union of Ghana (MUSIGA) has opened its new Technical Resource Center as part of the Ghana Skills Development Fund (GSDF) project titled “Leveraging Digital Tools to Generate Revenue.”
This initiative aims to equip musicians nationwide with essential skills to navigate the digital landscape, enabling them to upload and promote their music on various digital platforms.
The project successfully trained 32 musicians from diverse backgrounds, providing them with invaluable insights into content creation, online music distribution, and effective social media strategies.
The final workshop in Tamale, held on May 30-31, 2024, marked the culmination of this comprehensive training series, including sessions in Accra and Kumasi.
Industry expert Kwabena Ofei-Kwadey Nkrumah, known as Kobby Spikey, led these workshops, ensuring participants gained the practical skills necessary for thriving in the digital age.
S.K. Agyemang, General Secretary of MUSIGA, emphasized the significance of the new centre, stating, “This centre is a game changer for the Union to support our members in their navigation of the digital terrain to support their careers.” He highlighted that by embracing digital tools, MUSIGA empowers its members to reach global audiences and generate substantial revenue.
MUSIGA President Bessa Simons noted, “The music business is now gone fully digital so our members must be equipped to successfully navigate the space and effectively utilize the tools available digital to generate revenues from their work and ensure they thrive.”
The Technical Resource Center will serve as a hub for continuous learning and support, offering resources and guidance tailored to the needs of musicians navigating the complexities of the digital music industry. This initiative reflects MUSIGA’s commitment to fostering sustainable income streams for its members and enhancing their professional development.
MUSIGA extends its heartfelt gratitude to the Ghana Skills Development Fund (GSDF) for their generous support and to all participants who contributed to the success of this project. The Union remains dedicated to empowering Ghanaian musicians through education and resource provision.
Story by Obaapa Janee
